A individual field visit-harrogate detail report Essay

A individual field visit-harrogate detail report - Essay Example The place is also dotted with hills and dales and suitable for those in the nearby urban locations to refresh now and then. Harrogate is rightly eyeing the business tourism industry to leapfrog its presence from a national asset to an international tourism centre. "Broad tree-lined streets and beautiful parks and gardens combine with the sweeping 200 acres of town-centre grassland known as 'The Stray' to bring a spacious feeling to the town. Although never far from the principal venues and accommodation, visitors can enjoy peace and serenity close to the town centre. No wonder so many people return to Harrogate for another visit" (YorkshireNet Guide to Harrogate, 2006). "The Harrogate Lifestyle is a unique blend of warmth, intimacy and friendships. You will be surrounded by mature trees and landscaping, natural areas, walking paths, flowers and vegetable gardens. Harrogate is truly "in the heart of it all." Whether your interests lie with the excitement and cultural diversity of New York City, the non-stop action of Atlantic City, the deep-rooted history that Philadelphia offers, or the water fun, soft ocean breezes and sandy beaches of the Jersey Shore, Harrogate's location is ideal" (A Portrait of Harrogate, 2009). In a world of dwindling and depleting natural resources, Harrogate stands as a beacon not only for maintaining its ecological balance but also for seeking development with minimum loss to environmental concerns. Critically analyze the issues arising for managers, organizers and host The tourism industry is on the upswing in the UK as it is elsewhere on the globe. As economy improves and people's spending power increases, tourism is one of the items on the list of priorities in people's minds to put their money on. "With an estimated 10.2 million breaks taken in 2007 and volume growth of 17.2% since 2003, activity holidays are comfortably outperforming the overall travel market. By the end of 2008, activity holidays are expected to account for nearly one in eight holidays taken by Britons, growing from just over one in ten in 2003. "As consumers focus upon entertainment and self-improvement as much as materialism, holidays are becoming more frequent and they are increasingly dedicated to special interests and activities. We are living in a leisure economy and as we become more independent, experienced and confident holidaymakers, we are seeking to pursue our interests whilst on holiday. Just as gastronomy has influenced tourism choices, so has our growing interest in health, wellness and fitness" (Activity/Special Interest Holidays - UK, 2008). Thus, the existence of interest on mass scale in tourism naturally impacts management, organizing and the hosts or the natives living in Harrogate. For management, the key responsibilities are to ensure welfare and comforts of the inbound tourists. The annual growth rate of 5% in

Liberty in the history of America Essay Example for Free

Liberty in the history of America Essay Liberty is defined as the manner in which one or groups of people or organism are let free from oppression, starvation, slavery or disturbance of what ever kind. However, there are different definitions and perspectives of the term as used by different personalities, communities, and groups of people. In the history of America, liberty has been used differently to express different ideas. If you tethered a cow on a green pastureland to feed you would be surprised at it when it feeds a little then starts to stretch away from the green pasture. If it is untied, it begins to feed just around the same spot. It wants to be free. There is good pasture. Why is it that the cow can not just feed and wait to be driven home in the evening? If a toddler was given an interesting play toy and left in a locked room with plenty of light, it would stop playing and start to fight its way out of the locked room. Why would it begin to cry and stop playing yet it is not tethered, it is not sick or uncomfortable? We must look for freedom even when we are not pressed down so hard. In fact, liberty according to Lincoln’s observation in 1864 is a term that is used to refer to different things or terms when used by different groups of people. Lincoln emphasizes that liberty means differently in the South as well as in the North. He says that though liberty is the same word for all, it has different implications for different persons and regions. In other wards, the meaning of the term liberty is depends on the context within which it is used by the speaker. This essay focuses on the different perspectives of the term liberty as used by different personalities, at different situations, and at different times or seasons. The North, for example, has its own understanding of the term victory. More so, Douglass differs with Lincoln, in the opinion of what liberty is. On the other hand, the factory owner and the planter have different definitions of the term liberty. Douglass feels that freedom from slavery would be best known as liberty. He came up with a new idea on what slavery entailed. Although in most cases slavery was only associated with offering services in cotton farms of in America, Douglass felt that it was wide spread to as far as the rice farms in South Carolina. He also talks of slavery being exercised in the household services offered to the elites of Boston. In addition to this, Douglass feels humiliated by lack of freedom in the carting services in Manhattan as a means of transportation of goods. He calls this slavery. He is disappointed by the manner in which Black Americans were mistreated, how the freed slaves were mishandled along the streets as well as the interaction of the white reformers, slaves and freed blacks. At this point in life, Douglass decided to recapture the drama of their fighting interaction with a focus on the black Americans, some of whom he recaptured dramatic experiences as they fought for republican slogans fulfillment. Douglass wrote very moving stories on slavery and liberty thus describing what freedom would have meant to the enslaved. In his text entitled, ‘Death or Liberty,’ Douglass highlights the plight of African American Slaves and the experiences with their masters. For example, Qouk Walker, a freedom fighter and a slave who is said to have taken his master to the court. Jones who was enslaved at Delaware house and had to purchase liberty, is also described as a freedom fighter by Douglass. For sure slavery is inhuman since some of the slaves lost there lives due to ignorance of the masters, some were mistreated and had poor health besides working so hard. Some slaves went through a revolutionary act in order to buy their freedom. Although the revolution was a good way to demand for freedom, Douglass argues that the plotters had little or no courage to pursue it as effectively as to gain the liberty they wanted. However, it is undisputed that the activists in the Northern States got their freedom through the battle. Nevertheless, they would not have found equality. It was a matter of death or liberty. Freedom from slavery had to be obtained through a revolution in America. Liberty, according to Abraham Lincoln, is defined differently from the north. Eric Foner says that civil war in America was a source of freedom blessings. Thus the civil war was paramount. â€Å"Civil war resulted in a new birth in freedom,† remarked Lincoln. The United States fight for independence in the civil war is seen to have been very necessary since it resulted in new forms of liberty. Liberty is not only found in the lack of enslavement but also in politics, economics and civil strives in America. Independence Declaration in America underscores the most fundamental human right of Americans. More so, the constitution publicizes its rationale in securing the good fortune of freedom. In fact, President Roosevelt declared that the United States of America fight for the Civil War was not to be taken for granted since it brought with itself different forms of freedom. To emphasize on liberty, the president said that America’s liberty is symbolized by liberty caps, the legal â€Å"statutes of liberty,† and the liberty poles. In Americas expression of freedom they burnet draft cards, escaped from slavery, exercising the voting rights, as well as the burn of stamps. In this way Roosevelt expressed contentment in the four kinds of freedom achieved by the end of Civil War. To confirm the result of the war as a source of freedom, Bunch Ralph authored a text in the year 1940 stating that all persons within the streets of U. S were aware of the fact that America was well known as â€Å"land of the Free. † The term liberty in America did not stop growing after the civil war. It has been growing and changing with the history of the country. Freedom will be used in economic terms as freedom of economy where there is a misconception of the freedom to the access to fire arms by different individual and anti-government militia who claim to be oppressed in different ways. They argue that the right to own arms should be prioritized. According to modifications of the of the 1776 modern America’s â€Å"Declaration of Independence† some economic freedoms have been expressed. Today, Freedom from different forms of taxation, United Nations membership by the U. S. , welfare declarations and regulation of economies, encompasses freedom. Globalization is a form of economic freedom which comes along with heated debates over who to trades with who and how? In reality, freedom has changed from just the mere decline of the civil wars’ blessings to economic and political terminology. That is why Lincoln thinks that freedom in the North is different from freedom in the South. Yes, the â€Å"new birth of freedom† as described by Lincoln defines the widening of freedom contents. Freedom in the South meant independence towards governance of self, assurance of property security and economic independence for more valuable and innovative opportunities. The freedom from slavery was one of the main intentions of the participation in the civil war by the Southern Whites. Majority of the Southern Whites strangled for independence in order to eliminate slavery since they felt that slavery had been used as a means of getting freedom. Although many where fighting to end slavery, Thomas Jefferson owning more than 100 slaves authored a text on â€Å"the inalienable right to liberty. † In one way or the other he was right since the ownership of slaves meant security and prosperity in economic status of an individual during the 19th century. Unfortunately, one would ask, whether the slaves were not entitled to freedom of movement and self expression and individual security. In addition, it was easy then to ask, whoever was entitled to freedom and what the meaning of freedom was. The Northern Whites on the other hand fought for the security of Union as one way of gaining liberty. This entailed the ending of slavery for liberty to prevail. Lincoln further evoked the masses in the Northern by telling them that freeing slaves would be like freeing the free. The 1862 December was the Emancipation Proclamation Congress, in which Lincoln was moved to stir up the understanding of freedom in terms of freeing slaves. The termination of slavery would help to free the whole society, the rich and the poor. It was emphasized that freedom of the United States Whites would signify freedom to the entire globe. With reference to Lincoln, the term liberty provoked different understanding of from different personalities. He said, â€Å"†¦but using the same word we do not mean the same thing. † This was an observation he made in 1864. According to his observation, he states that in the North, freedom is a term used to refer to personal ability to enjoy the fruit of his sweat. The motive in the Northern residents was to work for good product and enjoying it. While in the south the move towards freedom referred to the ability to become a master and enjoy the result of other persons work. The advocated for slavery. This was against the principles of work as per Lincoln’s understanding. Lincoln feels that it slavery reflects theft of some kind since slavery stole other person’s of their hard work. The master enjoys the fruit of slaves’ hard work. Furthermore, it is from the First World War that the rights of voting are granted to women who attained the age of 18 year. The 1865 Union’s victory evoked the debates on nationality of Americans. Victory meant national norm. The redefinition of who an American citizen was became of paramount importance to incorporate different races of America as citizens. The fight for citizenship and voting rights as well as property ownership soon became a source of freedom to the enslaved. Union victory became symbolic of war freedom in terms of empowerment and equal opportunity to all American citizens. As mentioned earlier in this text that Douglass felt that freedom came only if the Black American was fully freed from slavery. He insisted that unless the black American had the right to vote then he was not free. The black American was allowed to vote. Nonetheless, by1890’s the South scraped off their voting rights thus emancipation of the Africa Americans. Liberty as defined by the Southern Planter class, did not allow African Americans on the choice to work on plantations. After the civil war most Southern Whites expected to continue with plantation farming at the expense of African American’s freedom. This meant that African Americans would only receive some form of wages for the labor they offered. Conversely, they were not free to choose on whether or not to work in the plantations. By 1865, Freedom had not yet come to the former slaves in the South even after the end of slavery. Freedom to the Black was confined within limited boundaries which meant advanced slavery. In this context, a planter wrote that beside a man being free, they may lack independence, which implied that African Americans needed not be given the right to vote nor the ownership of land. It was later on discovered that the African American slaves’ freedom implied freedom from forced labor. The reconstruction of 1865- 1866, came up with a rules and regulations governing their freedom limits. The African American former slaves were forced to sign labor contracts and start working on the plantations in the South. This was a rule under the president Johnson who as a result was impeached for the violation of human rights. The question on citizenship was so disturbing that even in the 1940s it was not easy for Asians to gain citizenship by naturalization although their children born in America automatically became citizens. There was still lack of freedom for American residents. Racial discrimination resulted from the barriers of citizenship. While Southern economy was based on agriculture, the northern economy was based on industrialization. Many factories were growing fast and making enormous profits in the North where freedom was experienced in transport systems. There was freedom of economy with factories making maximum profits. Unfortunately, that the immigrants of America within the cities especially in the factories worked under stressful and dangerous working conditions. Although some factory owner created habitable places for their workers most of them failed to acknowledge the need for hospitable working and living conditions for their workers. There was need for freedom from poor working conditions. Factory owners needed to be reminded on the need for clean working conditions. The cotton gin increased production at the expense of slave labor. Women fell victims of enslavement and needed to be freed. There was great desire to broaden freedom quotations for African Americans in the U. S factories. Despite the constant strive to gain liberty in different perspectives; White Americans have sluggishly accepted the African and Asian American as equals. It has take centuries to even have African American be recognized as people who need equal constitutional rights. Nevertheless, the situation is changing with modernity to extend of electing a Black American president as recently Barrack Obama was. Non whites have had to fight uncontrollably to gain that position. Numerous reconstruction presidential reconstruction amendments have been put in place in the fight for liberty. Women were termed as unequal; men took a superior position in all domains of learning and economics as well as politics. In conclusion, there are different definitions of the term freedom depending on the region or the speaker. Lincoln discussed freedom in the South as economical in which masters had power over their servants. The servants were basically slaves. He also described freedom in the North as one that set slaves free from all aspects of forced labor, taxation any form of mistreatment. The planter also describes freedom as the one in which a freed slave would only need to get some wages but have no choice of whether or not to work in the whites plantations. It was mandatory for the slave to work for the master in order to ensure freedom of the Southern masters in terms of economic development. Finally citizenship and freedom of the union victory were form of freedom for the U. S residents. However, it is undisputed that most of the early African Americans bought their way to freedom and citizenship through slavery or even participating successfully in the civil war. Some African American had to take part in revolution in the fight for freedom. We still have to reexamine the meaning of freedom in more fields in the U. S where there is discrimination and racial prejudice. References Donald Herbert D. (1995). Lincoln. New York: Simon and Schuster Eric J. (1993). To wake the Nations: Race in the Making of American Literature. Cambridge: Harvard University Press. Eric F. (1995). Free Soil, Free Labor, Free Men: The Ideology Of the Republication Party Before Civil War. New York: Oxford University Press. Herman B. (2000). A New Birth of Freedom: The Republican Party and Freedmen’s Rights, 1861-1866. New York: Fordham University Press. Neely M. E. (1991). The Fate of Liberty: Abraham Lincoln and Civil Liberties. New York: Oxford University Press. Paul C. N. (1971). The Sacred Trust: American Nationality 1798-1898. New York: Oxford University Press.

Suggested market strategy for Nandos restaurant chain

Suggested market strategy for Nandos restaurant chain It is an individual report outlining a suggested marketing strategy, focusing in detail on one of the target markets, for the future marketing direction of the chosen organisation(NANDOS) in dealing with the issues and problems identified. It is based on the swot and twos analysis done on nandos. According to the earlier research done on nandos the formulation of appropriate aims and objectives and critically discussion of the strategic choices is done. IdentifIcation and discussion of the image and positioning strategy is also done which is described by a tactical marketing plan, discussing in detail any relevant marketing mix activity. The swot analysis and marketing mix plans of its competitors is described. The aim is to concentrate on marketing strategies rather than focusing on wider corporate strategic management issues. The main focus of this assignment is on developing an appropriate tactical marketing mix plan for a recommended strategy and demonstrating evidence of wider research and reading. Nandos is one of the fastest growing restaurant chain with a portugese/Mozambique theme. Nandos is known as the home of legendary grilled peri peri chicken. Nandos was born in 1987.earlier it was named as chicken land, but was renamed again after its founder Mr. Fernando Duarte. Started in Southern Johannesburg, South Africa with a Portuguese/Mozambican theme. It was formed by two friends Fernando Duarte and Robert Broz in africa. It has specialty of fresh-flamed grill chicken spiced with Periphery sauce, indigenous Its growth can be seen with the fact that there are around 700 restaurants in 29 countries. It launched its first restaurant in UK in 1992 and now has more than 200 Nandos in here. . FUNCTIONS It is a restaurant dedicated to people with an craving for life, people who love to laugh and exist to eat. At Nandos we believe in our flame-grilled Periphery Chicken, we believe its the best in the world. Taste the only one of its kind essence and fire of our Periphery chicken which is only one of its type. Nandos is of the finest restaurant chain in the world as it promises to offer a world class chicken experience at reasonable prices with unfailing quality, value and dedication to its consumers. Human Resource Team: Nandos earlier known as chickenland originated from South Africa.It is chain of chicken restaurants, which arrived in the UK in 1992. Nandos has around 137 restaurants with a staff of 2,000 and an HR team of 30. Each restaurant has a team of two buddies who are in charge of HR department . (http://www.nandos.com) Nandos management focuses on giving friendly and prompt services to customers.It also focuses on placing a strong emphasis on staff motivation, believing that happy employees are the key to provide good customer service. Every restaurant manager is known as a Patraos meaning Portuguese for head of the family. Area managers are known as MDs and each has a fun budget to hold parties and days out for staff.The management is considered to be very important in running the restaurants. FINANCE Nandos has been growing as a restaurant at a rapid rate.it has about 700 eateries in about 29 countries with the operating profits of about $140 million. iIt was launched in the UK and Ireland itself in 1992 and now has 217 restaurants here, all directly owned and operated.Whereas in its originating country i.e South Africa,it has about 250 outlets which are franchises. Most of its other markets are populated by franchises. (Business Times Online, UK) One of the most important marketing tool is 7 ps of marketing: 7 Ps of MARKETING: 7 ps of marketing include physical evidence, place, price, product, process, promotion and people. PHYSICAL EVIDENCE: Nandos popularity could be easily judged by looking through its ongoing increasing locations around the globe.Its roots can be seen in almost all growing nations. It is spread in around 31 countries which include: Australia, Bangladesh, Bahrain, Botswana, Canada, Cyprus, Fiji, India, Ireland, Kuwait, Lebanon, Lesotho, Malawi, Malaysia, Mauritius, Namibia, New Zealand, Nigeria, Oman, Pakistan, Qatar, Singapore, South Africa, Turkey, UAE, UK, USA, Zambia and Zimbabwe. Nandos is doing extremely good and spreading its spreading very fast around the globe. . PLACE: Place is reffered as the locations around the globe.It aims at describing the the total number of outlets. Nandos is positioned in around 31 countries with more than 700 restaurants and is still growing rapidly. PRICE Penetration pricing: It is based on keeping the offering low priced to grab the maximum market share Competition pricing:- In this the focus on price is less as compared to  non price competition  items such as location and service Psychological pricing:- This is market based approach where the customer psyche is intensely affected. PRODUCT Nandos Product portfolio primarily comprises of flame grilled Periphery chicken which is the main focus of customers.The chicken is mainly served in quarters,halves and wholes. Cold drinks, shakes, ice tea , appetizer are also served at a nominal price. Nandos also serves burgers, pitas, salads, wings and wraps. In some countries, Nandos sells chicken livers, Espetada (a large stand with a skewer of chicken breast and grilled peppers) and the Cataplana (a chicken and rice dish served in a traditional Portuguese copper dish). (www.nandos.com) It also manufactures a range of sauces which include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence. (www.nandos.com). PROCESS Amazing taste with nutrition -The chicken provided is lower in fat with great taste and high on protein. Freshly prepared Premium chicken are selected for Nandos. Then they are trimmed for excess fat and marinated in Peri-Peri sauce for 24 hours for the amazing taste. Thrilling Grilling Chicken is properly grilled naked on an open flame resulting in lower cholesterol and fat. And is basted on customer preference like lemon and herb, mild or extra hot Peri-Peri. Uses 100% natural ingredients and no preservatives, flavors, colors and no added MSG. PROMOTION 360 ° promotional techniques are used. For winning prizes and discounts scratch cards are given when an order is placed on various combo meal. Special offers like value meals offer greater value for money for the customer PEOPLE Friendly and prompt services to customers. Appropriate interpersonal skills, aptitude, and service knowledge. Responsiveness, reliability, assurance, empathy are the KRAs Transforming the transaction value to the customer life time value. OPERATIONS Nandos is known for its overwhelming staff. They give their best to make it a lifetime experience for the customers. I interviewed some crowd to judge about their experiences in nandos and according to the people it was one of the best restaurants experience for them. Best known for its peri-peri chicken which is really mouth watering. Even if the restaurant is busy the order placed comes to you in less than 10 -15 minutes. Unlike other restaurants the staff cooperates instead of annoying the guests. One of the best part about nandos is that it has options for vegetarian people too.There are some varieties of options to choose from pastries and other desserts priced between  £2 to  £3.The service is very quick and wonderful. One can choose from different varieties of menu. So nandos could be an lifetime and mouthwatering experience for the people. COMPETITOR ANALYSIS POSITIONING OF COMPETITORS: MC DONALDS It positions itself as the leader in quick service restaurants. In order to maintain dominance, they market to a younger set of persons, much in the same way that our Im Lovin It campaign does. KFC KFC corporation positions itself as the worlds most popular chicken restaurant chain, specializing in extra crispy fried chicken, Twister and Colonels Crispy Strips chicken with home style ideas which are different from others SWOT MATRIX OF McDonalds Here are some major strengths,weakness,oppurtunities and threats of mc donalds are described. Strengths McDonalds is considered as a market leader in both the domestic and international markets. It has an efficient food preparation style that follows the process in a systematic way The food is cheap and lots of variety is available. Weaknesses High renting cost and high fixed cost. Price competition with the competitors resulting in low revenue. There is lack of product innovation as the same menu is being used from a long time. Opportunities It can adapt to the needs of the societies and undergo an innovative product line McDonalds still has plans for more international expansion. Threats The companys aggressive international expansion. Foreign currency fluctuation as it uses standard pricing for its food items. SWOT ANALYSIS OF KFC Strengths KFC has strong trademark recipes. Ranks highest among all chicken restaurants for its convenience and menu variety. Distribution strategy. Weaknesses Admitted inability to provide quality service. Lack of knowledge about their customers. Conflicts between KFC and PepsiCo cultures. Opportunities Overseas expansion with the rapid economic growth. Updating restaurants. Threats Increasing wage rates directly affect menu prices. Changing customer demands. BRAND AUDIT KFC McDonalds Brand image Bucket chicken, wings of chicken, their mascot Chicken burgers, cone ice cream, Ronald What is your perception towards the customer Enjoy Crispy Chicken Experienced service which is the industry standard. Roles these brand play in your life Global Appeal Global appeal with providing best service in industry What is the reason for going there To have chicken served A multi fast food choice Level of awareness High High PESTLE Pestle is an abbreviation for the factors that should be understood by a company as part of its environmental analysis. It is described as: P Political E Economic S Social/Cultural T Technological L Legal E Environmental. OPPORTUNITIES THREATS Opportunities Threats People are more open to experiment with food now a day. Rapid growth in food industry International expansion Demographic trends Rapid economic growth Strength of competition. Rising sale of substitute goods. ex- Mc Donalds cheap chicken mayo burger (99p). Mature/overstored industry. More health-conscious consumers. Loyalty enjoyed by the present competitors. Economic downturn Internal Factors (IFAS Table) External Factors (EFAS Table)TOWS MATRIX Strengths (S) Branching (29 countries) Its fresh (never frozen) marinated for 24 hours Grilled to order (healthy) Customer able to choose level of spice in food. In the UK itself 214 restaurant Every restaurant is unique individually design 2010 one of the worlds top 30 hottest marketing brands Weaknesses (W) Menu updating cycle is too long Less care for religion and vegetarian costumer High renting cost , fixed cost Relatively high food price Health problem about grilling food Traditional grill food cant satisfy all the costumers. Does not provide online ordering Opportunities (O) People are more open to experiment with food now a day. Rapid growth in food industry International expansion Demographic trends Rapid economic growth S-O Strategies There are room for more international expansion (S1, O3) Increase number of outlet in current market (S1, S5, O1, O2) Increase marketing effort on healthy food (S2, S3, O1) Adding new menu items (S3, O1) W-O Strategies Add more food categories (w1 w2 w6 o1) Add online service with home delivering (w7 o2) Decrease the fixed cost of the food (w2 w3 05) Threats (T) Strength of competition. Rising sale of substitute goods. ex- Mc Donalds cheap chicken mayo burger (99p). Mature/overstored industry. More health-conscious consumers. Loyalty enjoyed by the present competitors. Economic downturn. S-T Strategies Open more outlets/Expand internationally (T1, T5, S1, S5) Cut the product prices (T1, T2, T6, S2, S3, S4) Start Home-delivery. (T1, S5, S7) Increase marketing efforts (T1, T3, S1, S5, S7) Attract more customers. (T3, T5, S1, S2, S3, S4, S5, S6, S7) Enhance the food making standards. (T1, T4, S2, S3, S4) W-T Strategies 1. Should come out with some cheap products to compete with others.(w4,t2) 2. Must use more healthy ingredients to attract the health conscious population.(w-5,t-4) 3. Need to focus on strategies to gain more profit in economic downturn position(w3,t6) 4. must come with more vegetarian products to attract the crowd.(t1,w2) TARGET MARKET PROFILE: Age: 18 30 year old (Generation y) Gender: Male and Female Income: Moderate to high Occupation: Students and Young Independent People Social class: Middle to Upper Class Risk perception: Low risk Needs-motivation: Sports and independent images Brand loyalty: Strong STRENGTH Branching (31 countries) Its fresh (never frozen) marinated for 24 hours Grilled to order (healthy) Customer able to choose level of spice in food. In the UK itself 214 restaurant Every restaurant is unique individually design 2010 one of the worlds top 30 hottest marketing brands CSF/CA MARKETING Critical Success Factors (CSFs) are the critical factors or activities required for ensuring the success of the business. The term was initially used in the world of data analysis , and business Analysis.( http://rapidbi.com/created/criticalsuccessfactors.html) Critical Success Factor (CSF) Marketing can help Nandos in the following areas of their business: SEO and SEM Social Media Marketing QR Codes Email Campaigns Trade Magazine Advertising Mobile Marketing Lets take the example of the famous social networking website and see how it can benefit Nandos and how the brand name can be promoted using the World Wide Web: Social Media Marketing on Facebook, Twitter, LinkedIn, etc is huge right now. Facebook has over 500 million active users and uses a targeting system for delivering ads that works. More than 500 million active users. 50% of active users log on to Facebook in any given day. Average user has 130 friends. People spend over 70 0 billion minutes per month on Facebook. Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. More than 70 translations available on the site Using demographics and geographic analysis, ads should be targeted to the right sex, age group, metropolitan or national areas Facebook really delivers. Setting up smart campaigns for your wall posts and ads is crucial.. Custom pages can also be built listing your services, promotions, and more. Facebook determines the location of a user based on IP (Internet Protocol) addresses, which can help identify the country or city where a user is physically located. If a user has listed a current address on their profile, they may see ads targeted to that location, regardless of where they are currently located. So masses can easily be reached and brand can be promoted easily with the direct technique.

Biochemistry :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Biochemistry   Ã‚  Ã‚  Ã‚  Ã‚  What is Biochemistry? Biochemistry is everything from the elements to dehydration synthesis. What is an element? An element in a pure substance that can be broken down in to smaller units called protons neutrons and electrons. There are over 100 elements on our planet. Did you know that DNA is a nucleotide because of it basic structural units which contains sugars joined together to form what looks like a winding ladder?   Ã‚  Ã‚  Ã‚  Ã‚  Elements can be bonded either by covalent bond, ionic bond, peptide bond or hydrogen bond.. Each bond is a chemical attraction between electrons. Once an chemical has bonded and it is written on paper the written bond is knew as a chemical formula. Another written bond is called a structural formula which is an expanded molecular formula showing the same thing as a chemical formula. In order for there to be a brand new chemical formed there must be some from of oxidation which is the transfer of electrons or reduction which is the subtraction of electrons. Sometime a element forms an organic compound which is a compound that includes Carbon. There are many more compounds such as monomer which is a chemical compound that can undergo polymerization or polymer which can be either a mixture or a compound formed but polymerization and consisting essentially of repeating structural units such as a glucose molecule. Also an isotope is any of two or more species of atoms with the same atomic number and a similar chemical behavior but with a different atomic mass   Ã‚  Ã‚  Ã‚  Ã‚  Biochemistry isn’t just about the elements it’s also about foods. There are many saturated and unsaturated fats in foods. Many most people don’t know about them. Amino acids are acids synthesized by living cells or obtained as essential components of a diet. In other words they are the fats in food. Much like a phospholipid which are numerous lipids in which phosphoric acid as well as fatty acids. A lot of food carry glucose which is the chemical word for sugar. Starch is a white odorless and tasteless powdery complex carbohydrate. Another type of carbohydrate is glycogen which is a white amorphous tasteless polysaccharide that is the principal form in which carbohydrates are stored. Steroid is any of numerous compounds containing a 17 carbon 4 ring system the includes various hormones. In order to make all these acids used in food useable the must be denature which means to deprive of natural qualities.

Ang Lee’s Treatment of the Romance between his two Protagonists in “The Wedding Banquet”

Ang Lee’s Treatment of the Romance between his two Supporters in â€Å"The Wedding Banquet† Introduction The two supporters in Ang Lee’s movie are Simon and Wai Tung. These are two cheery lovers from different parts of the universe, but populating in America. Ang Lee treats love affair in the movie as a complicated affair affecting non merely two persons but besides other stakeholders in their lives, such as, friends and relations. In this essay, I shall show that Ang Lee treats love affair as a complex phenomenon that triumphs despite the obstructions. Body Harmonizing to Lee’s movie, the love affair complication is that Wai Tung and Simon is a cheery twosome who lives in Manhattan. Wai Tung’s parents are conservative and want to see their boy acquire married and bear them a grandchild in order to go on their household line of descent. However, the love affair between Wai Tung and Simon is so strong that they decide to continue it, while they look out for a solution that would affect Wai’s parents. For case, the cheery twosome spends a batch of money in individual nines with an purpose of acquiring Wai perfect bride. To cover up their romantic relationship, Simon suggests that Wai Tung and Wei Wei, their renter who besides has a romantic complication with a Caucasic adult male, prosecute in a fraud matrimony. Wei Wei readily accepts the matrimony thought majorly because she is despairing to go on remaining in America ; hence the demand for a green card ( Hamamoto & A ; Liu 2000, p.265 ) . The matrimony between is planned in a such a manner that the Wei Wei will remain in America, Wai’s parents will be happy about the intelligence, and that she will go forth the two work forces together enjoy their romantic relationship. This is a clear indicant of a strong love relationship between the supporters, as they are willing to take immense hazards in order to stay happy together. The determination is a slippery one because it is against the in-migration ordinances to remain in the state without a green card or proper mandate. Therefore, the two could be charged for fraud if the governments get wind of their programs. It is besides hazardous because it is against their parents’ want to prosecute in a fraud matrimony. Nevertheless, the possible benefits if the planned matrimony tend to dominate the hazards and the three move on with their programs ( Hamamoto & A ; Liu 2000, p.267 ) . Thinking they besides need to gull the governments, Wai and Wei Wei work on familiarising with each other in order to obtain the in-migration license. It is merely when Wai’s parents, the Gaos announce that they are winging in to go to their son’s nuptials that everyone is thrown into a terror. However, the program can still work efficaciously if merely the three plotters work hard to retrieve and make their functions for the two hebdomads the Gaos will be in the metropolis. The events that follow seem to negatively impact the love affair between Wai and Simon ( Hamamoto & A ; Liu 2000, p.277 ) . Their program about goes through as Wai-Tung’s parents fly in from Taiwan for their son’s nuptials. The luxuriant nuptials feast causes so many complications, as Wei Wei rapes the ‘husband’ and becomes pregnant. Mr. Gao, Wai Tung’s father gets to cognize the truth and sacrifices his traditions for his son’s felicity by following Simon. Ang Lee depicts a same-sex love affair, between two work forces from different racial backgrounds. The love affair between Wei Wei and the Caucasic adult male is inhibited by the cultural and racial difference ( Hamamoto & A ; Liu 2000, p.275 ) . Besides, the nuptials ceremonial takes topographic point without a enlistment. Simon offers to take them out for dinner and they run into Mr. Gao’s old companion. The comrade’s thought to throw a nuptials feast for the twosome in award of his old commanding officer, Mr. Gao puts the program whole program off balance. After a exuberant and intoxicant filled party, the nuptial twosome goes to bed, where things get complicated. In another attempted love affair between Wei and Wai, the former rapes the groom and subsequently realizes that she is pregnant. As a consequence, this becomes a serious job to the homosexual lovers, as that would deteriorate their love relationship. Simon gets annoyed by the bend of events, likely out of green-eyed monster. Lee besides demonstrates love affair as a self-generated and that can irresistible. This is seen in the in the movie when when Simon and Wai are caught by Mr Gao seeking to mouse into an afternoon sex session. This happens when the cheery twosome thinks that no 1 is in the house. The passionately kiss in the anteroom and deprive each other as they climb the steps. Unfortunately, Mr. Gao is watching and their cupboard love affair is discovered. Ang Lee treats love affair between same sex persons as unacceptable and immoral. This is seen through the manner he makes the characters in the movie behave. For case, Simon and Wai are in secret in love with one another and hope to transport on their relationship behind their parents’ back. This is because it is obvious that the parents will non O.K. of such a relationship, particularly now that they are traditional Chinese who want a grandchild ( Hamamoto & A ; Liu 2000, p.267 ) . Therefore, the movie author depicts a cheery love affai r as a frailty in the society that the victims try difficult to conceal it from everyone else. Compared to Wong Kar-wai’s movie, In the Mood for love, love affair is brought approximately as a complicated matter between a adult male and adult female, who are following door neighbours ( Marcus & A ; Nicholls 2004, p.545 ) . The supporters in this movie are Chow Mo-wan who is a journalist, and Su Li-zhen who is a secretary in a transportation company ( Cui 2007, p.4 ) . The complication in their relationship lies in the manner the love affair began. Leery that their several partners are rip offing on them, they unconsciously develop feelings for each other. Therefore, the supporters in the movie illustrate that love affair is self-generated and resistless ( Chow 2007, p.65 ) . Ang Lee besides seems to be pass oning a critical message through love affair in the movie that nil remains concealed for long despite the battle to make so. When Simon and Wai’s complicated love relationship is eventually discovered by Mr. Gao, it becomes clear that anything done in secret can ever come out in the visible radiation ; that is truth ever triumphs. Even after his find, Mr. Gao tries to maintain the issue to himself without stating the married woman. This, nevertheless, does non stay a secret for long as Wai Tung succumbs to coerce and defeat of the secret and decides to state the female parent the truth. For case, after his father’s 2nd shot and frequent battles between him, Wei Wei and Simon, Wai opens up to the female parent who is absolutely surprised ( Hamamoto & A ; Liu 2000, p.268 ) . Correspondingly, Wong Kar-wai, demonstrates that love affair can non be hidden for long. In every bit much as the film’s supporters are seeking to conceal their love relationship, it finally comes out in the unfastened for the neighbours to see. Although Chow and Su are seeking to conceal their feelings from each other, they eventually decide to acknowledge it. Therefore, love affair is a natural phenomenon that is neither difficult to conceal nor stamp down and that the earlier the stakeholders involved accept it, the better for the parties involved ( Martin & A ; Heinrich 2006, p.32 ) . Ang Lee’s movie besides dares to convey out love affair through an unusual manner ; gay relationship between the supporters. The society is evidently non amused by such a relationship and in fact discourages it by all agencies. However, through the movie, Jay Lee bravely makes it clear to the spectator that cheery relationships are existent, no affair how hard the society efforts to stamp down it. Through the movie, Lee shows that love affair can be good between opposite sex persons every bit good as same sex spouses. For illustration, Wei Wei was in a romantic relationship with a Caucasic adult male, but her parents would non O.K. of the relationship. The same sex love affair is illustrated by the love between Simon and Wei ( Hamamoto & A ; Liu 2000, p.270 ) . On contrast, Wong Kar-wai, brings out love affair in a normal manner between a adult male and a adult female ; Chow and Su. Compared to the homosexual love affair between Simon and Wai, Chow and Su’s relationship is acceptable in the society. However, the relationship is criticized by the sixtiess conservative Chinese who find a friendly relationship between a adult male and a adult female as Wyrd. In an attempt to maintain their relationship platonic, the two autumn for each other. Besides, they do non desire to crouch excessively low as their cheating partners, yet the terminal up as lovers ( Chow 2007, p.65 ) . Even though the society disapproves of such relationships, Lee depicts that it thrives despite all odds. This is illustrated by the instance of the two supporters in the film. Although Wai’s male parent is so aghast to detect the truth about his boy that he suffers a shot, he eventually accepts his position. He even goes to a great extent to back up him by following Simon as his boy. Likewise, Mrs. Gao learns to accept the state of affairs. This makes the two vanquishers as their love relationship continues in malice of the social opposition. Wong Kar-wai in the movie ‘In the Mood for Love’ illustrates a normal love relationship between a adult male and a adult female ; Chow and Su ( Smith 2010, p.173 ) . The movie depicts the love affair between Chow and Su as successful one in the beginning ( Deutelbaum & A ; Poague 2009, p.51 ) . Nevertheless, factors including distance and work affect their relationship a great trade. Chow decides to work in Singapore and leav es behind Su. Finally, the love affair between them of course dies ( Martin & A ; Heinrich 2006, p.56 ) . In add-on, Ang Lee’s treats love affair between the two supporters as a natural and self-generated phenomenon. It is demonstrated as a state of affairs that exists between two persons who feel common attractive force and trust between themselves without much attempt. As the movie unfolds, it is clear that the love affair between Simon and Wai started through a phone conversation. Lee uses telephones as a symbol of cheery familiarity. The telephones besides enhance the being of the cupboard and unfavourably impact the familiarity. Besides, their first buss happens after both of them had a conversation to prove the cellular telephone that Simon bought Wai ( Hamamoto & A ; Liu 2000, p.275 ) . What is more, merely as in any other normal love relationship, Lee portrays the love affair between Simon and Wai as strong and existent. Normally, lovers tend to interchange gifts as an look of love. In this instance, Simon buys Wai a portable phone so as to heighten communicating between them. Furthermore, lovers in existent life scenario tend to make one another favours as a manner of showing their feelings. In this instance, Lee depicts a strong love love affair between the supporters through the same ( Hamamoto & A ; Liu 2000, p.275 ) . On the contrary, the cupboard love affair in the drama is besides facilitated by the telephone. Wai’s parents’ presence can be felt in the homosexual relationship even before they land in New York. This happens through the late dark and long distance calls, which serve to interfere with the couple’s slumber. As good, the homosexual relationship in the movie is created by telephone, which may be disembodied and romanticized, but can besides be free of a position of homosexual gender as merely sex ; cold, unemotional, and sterile. The conversation on phone aid to unify the characters and underlines their ignorance and isolation of each other’s feelings. For Wai, the telephone communicating helps to maintain prolong the cupboard ( Hamamoto & A ; Liu 2000, p.276 ) . In the movie, Jay Lee besides treats love affair as a phenomenon that cuts across racial boundaries in the universe. This is against the traditional position of looking at love affair as possible and should go on between two persons within one racial, spiritual, political, and societal association. The instance of Simon and Wai drives Lee’s message on love affair place. The fact that the two lovers come from different parts of the universe proves that love affair can absolutely go on across different civilizations and races. Simon is an American piece Wai is an Asia, yet they are involved in a strong romantic relationship. Apart from being involved in a homosexual relationship, the two are cross-cultural lovers, something against the traditions of Wai’s conservative parents. The fact that Wai’s parents’ have ever been pressing him to acquire himself a perfect Chinese lady to get married and acquire them a grandchild confirms that they do non O.K. of a cros s-cultural or cross-racial matrimony or love affair non to advert cheery matrimony. Therefore, Jay Lee treats the love affair in the movie as diverse phenomenon ( Hamamoto & A ; Liu 2000 p.274 ) . By contrast, Wong Kar-wai movie depicts a complicated love affair between a two Chinese persons, Chow and Su. While Lee shows that love affair knows no cultural, spiritual, political, geographical, and racial boundaries, Wong Kar-wai portrays a love affair that suffers because of work and geographical barriers. Chow and Su’s love affair seems weakened by the distance that finally develops when Chow relocates to Singapore. This leaves the spectator inquiring whether the love affair was non merely meant for convenience as it looks superficial ( Chow 2007, p.65 ) . Further, Lee’s movie demonstrates that love affair can be and boom against all odds. This is illustrated when the supporters in the movie win in acquiring married. Wai and Simon successfully maintain their relationship. Nevertheless, Wong Kar-wai shows that love affair is hindered by assorted factors including work and distance. For case, when Chow moves to Singapore for work, he leaves Su behind ( Martin & A ; Heinrich 2006, p.34 ) . What is more, Lee demonstrates love affair as a dearly-won matter. This implies that for love affair to thrive in any society, a batch of costs are incurred by the parties involved. Lee uses love affair between Simon and Wai to demo this. Since Wai’s household insist on him get marrieding a Chinese lady, the love affair between them greatly affected the household. In fact, their opposition to the homosexual love affair caused Mr. Gao to endure a shot. However, because he wanted to delight his boy, he decides to give his cultural demands and adopts Simon so that he can be portion of the household. Similarly, Wong Kar-wai notes that successful love affair is dearly-won to the stakeholders involved. Chow and Su’s love affair is dearly-won is the sense that they get separated by work and distance. They besides suffer from neighbors’ examination due to the Chinese civilization ( Chow 2007, p.65 ) . Decision Clearly, love affair is depicted as a complicated matter by Ang Lee’s movie. the complication in this involves assorted facets include same-sex relationship, parents’ opposition, cultural beliefs, costs and forfeits that need to be made. Lee demonstrates that love affair is a natural, self-generated, and dearly-won phenomenon in the society. Besides, Lee shows that love affair can be between same sex persons, hence ensuing in homosexual relationship as it happens between the supporters in the movie. It is besides apparent in the movie that love affair can go on and thrive across political, cultural, societal, spiritual, and racial backgrounds, as it happens between Simon and Wai in the movie. This contrasts with Wong Kar-wai’s thought of convenient love affair hindered by distance and work-related factors. Although Wong Kar-wai ‘s movie brings out normal love affair between a adult male and a adult female, the relationship fails every bit compared to the su ccessful homosexual love affair in Ang Lee’s movie. Mentions Chow, R 2007,Sentimental Fabulations, Contemporary Chinese Films: Attachment in the Age of Global Visibility, Columbia University Press, Michigan.pp.65-69. Cui, M 2007,The Cinema of Wong Kar Wai: Chinese and Western Culture Differences in Narrative Cinemas, Universal-Publishers, Sydney. Pp.4-9. Deutelbaum, M & A ; Poague, L 2009,A Hitchcock Reader, John Wiley & A ; Sons, New Jersey. Pp.51-59. Hamamoto, DY & A ; Liu, S 2000,Countervisions: Asiatic American Film Criticism, Temple University Press, Hong Kong, Pp. 265-280. Marcus, L & A ; Nicholls, P 2004,The Cambridge History of Twentieth-Century English Literature, Cambridge University Press, Cambridge. Pp. 545. Martin, F & A ; Heinrich, L 2006,Corporal modernnesss materiality, representation, and Chinese civilizations, University of HawaiE »i Press, Honolulu: Pp. 30-70. Smith, WG 2010,Socrates and Subtitles: A Philosopher ‘s Guide to 95 Challenging Movies from Around the World, McFarland, Hong Kong. pp. 173-187.

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Under Adolf Hitler the German empire extended from Russia to the west, to France on the east. Germany controlled much of Europe except for Spain, Portugal, Switzerland, and Sweden (Keegan 1). Hitler’s army’s gained control of much of Europe during the years of 1939 through 1941. It was not until December 11th 1941 that Hitler declared war on the United States. Soon afterward, Dwight D. Eisenhower was appointed supreme commander in charge of planning the invasion of Europe. American invasion planners were in favor of an attack across the English Channel that would defeat the German army in the west and later, push into the German capital of Berlin. The allied plan would be a land attack, supported by air power and navy. The attack, if successful, would mark the beginning of the end for Nazi Germany. Adolf Hitler referred to his western defenses as the â€Å"Atlantic Wall†(Jennys 1). The British under Prime Minister Winston Churchill, had an invasion plan before the United States got into the war. When the United States entered the war, a plan to attack the German forces from England was talked about again. The Germans knew that they would have to defend their Atlantic Wall, since they knew that an attack would probably come across the English Channel. Even though England was bombed day and night, Germany was unable to defeat them. One major problem in defending the ‘Atlantic Wall† was â€Å"no single supreme German commander in the west† was named to command the army (Badsey 25). Instead, Hitler had two commanders in Western Europe, Marshal Gerd von Rundstedt and Field Marshal Erwin Rommel. Rundstedt and Rommel could not agree on how best to defend an invasion from England. Rommel believed that the strongest German forces should be positioned a long the Normandy coastline. While Rundstedt believed that the allies would best be defeated by holding back a large central army in an effective counter attack (Jennys 1). ... Free Essays on Dday Free Essays on Dday Under Adolf Hitler the German empire extended from Russia to the west, to France on the east. Germany controlled much of Europe except for Spain, Portugal, Switzerland, and Sweden (Keegan 1). Hitler’s army’s gained control of much of Europe during the years of 1939 through 1941. It was not until December 11th 1941 that Hitler declared war on the United States. Soon afterward, Dwight D. Eisenhower was appointed supreme commander in charge of planning the invasion of Europe. American invasion planners were in favor of an attack across the English Channel that would defeat the German army in the west and later, push into the German capital of Berlin. The allied plan would be a land attack, supported by air power and navy. The attack, if successful, would mark the beginning of the end for Nazi Germany. Adolf Hitler referred to his western defenses as the â€Å"Atlantic Wall†(Jennys 1). The British under Prime Minister Winston Churchill, had an invasion plan before the United States got into the war. When the United States entered the war, a plan to attack the German forces from England was talked about again. The Germans knew that they would have to defend their Atlantic Wall, since they knew that an attack would probably come across the English Channel. Even though England was bombed day and night, Germany was unable to defeat them. One major problem in defending the ‘Atlantic Wall† was â€Å"no single supreme German commander in the west† was named to command the army (Badsey 25). Instead, Hitler had two commanders in Western Europe, Marshal Gerd von Rundstedt and Field Marshal Erwin Rommel. Rundstedt and Rommel could not agree on how best to defend an invasion from England. Rommel believed that the strongest German forces should be positioned a long the Normandy coastline. While Rundstedt believed that the allies would best be defeated by holding back a large central army in an effective counter attack (Jennys 1). ...